This just in from Calories' Marketing department:
"So we got given an advertising budget by Smalltown America, it was really exciting coming up with ideas for how we could spend the money; we did a whole day of casting and workshopping with actors from all over the West Midlands (some of them came all the way from Halesowen) before settling for second best in the form of James and Neil. Basically their fees were so high we could no longer afford the lighting tech or boom operator so Coalville Light and Sound (Loughborough) took the pinch.
Here's what we came up with.
If you think you can do better please do get in touch.
Peace be with you.
Pedix"
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