I thought this talk was really interesting for anyone involved in putting out records, it was pitched at a tech audience, but I think we can apply it to what we all try and do everyday when we're pitching to radio, press and to new bands. Here are the main notes out of an hour talk. You can find out more about Guy Kawasaki here - it's not too self-helpy - so don't worry.
Do not enchant the CxO
• The people who you need to speak with and impress are at a lower level in organisations you want to work with
• Don't waste time trying to enchant the boss
• At a lower organisational level these are the guys that actually do the work
Great enchanters know who to speak and pitch
• Customise your introduction -
• Sell your dream 'there's an app for that'
• 10 slides | 20 minutes | 30pt font size
• Information, insights and assistance when using social media tools - we do not care about what you have for lunch.
• Great Engagement: BE FAST to MANY and OFTEN
• You have no idea about who is going to make your service tip it might be LonelyBoy15 - everyone has value in the social media sphere
• There is a misconception that once you've done everything you can kick back and relax and spark up twitter - it need to be constant.
• Drop everything else when your boss asks you to do something - if you think this is not optimal - it's because you don't know your bosses reality.
• Prototype fast - when you're asked to do something, don't wait until it's perfect - show your boss what you're working on. Am I on the right page here? Higher probability that you will deliver the right thing.
• Deliver Bad news early - never surprise your boss bad news and always deliver it with solutions
Enchant Down - Provide a MAP for your colleagues
• Mastery - you will understand these new things/you're going to improve your skill set here
• Autonomy - we are not going to micro-manage you)
• Purpose - working autonomously for a higher purpose.
Empower Action in Your Colleagues
• I trust you
• I think you're smart
• Do what it takes to get the job done
Suck It Up
• Never ask someone to do something you would not do.