Thursday, 31 December 2009

Happy New Year!

This year was the busiest and most rewarding yet for me at Smalltown America. We released 16 titles in 2009 making it the most hectic in our catalogue as well. 

I've always enjoyed Christmas holidays as it gives me time to think and make plans for the label - I get to change things up, which I love doing. 2010 will be our ninth year in the game and by the end of it I would love for us to have reached catalogue number STA100 - that would double our physical CD/Vinyl output and push us to thirty releases plus per year. It wouldn't be Smalltown America unless their were some mishaps along the way - so it's with a mixture of excitement and queasiness that I set this ambitious stall out for the next twelve months! 

Record labels come and go - lots have disappeared this year along with many independent and chain stores; to analysts our industry is one in crisis. I'm not going to disagree with the facts, it's harder than ever to sell records - but why should it be easy? When Jamie and I began the label at the turn of the decade we always thought that if a record or an idea was good enough it would reach its audience eventually. Marketing and advertising helps of course, but it's not the way to build a real audience. And So I Watch You From Afar proved this year that being honest, steel-hard in the face of adversity and generally awesome live is the correct path to win hearts all over the world.

I've always thought that we've released great records and that we have a warm, independent and appreciative audience. I'm genuinely thankful to all people who buy our stuff and to all the bands that trust us with their master recordings.

Expect new records from all of the roster in 2010 and lots of new STA signings, we'll be launching our new webstore in January which will make it really easy to get hold of what you want - fast. 

Huge thanks to everyone that has helped me out this year promoting our bands: Brian, Charlene, Daniel, Ash, Jeff, Ben, Tim, Matt and Chris principally and many, many others besides.

Lots of love to you all and good luck for 2010! Let's go!


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